What I actually said to the lady on the phone was that it could have that effect on some of the people who are seeing these things. I told her that I, personally, will refuse to buy a product if I get spammed by their advertisements, etc., and I know other people will react the same way. I was hoping that the potential for customer loss would motivate Pepsi to see a real reason to pull their sponsorship.

You're right though. At the risk of appearing to backpedal, I'll remove that part.