Oh, I don't think you're an idiot. Hell, it took a lot of gumption to call Pepsi in the first place. I just don't think it's going to amount to LJ changing its ways. I mean, okay, from the looks of things, LJ is trying to "clean up" to make itself more attractive to corporate sponsors. It makes sense from a business standpoint, but the adverse effect has been, well, everything that's been going on. Heh.

But Pepsi is a huge world market, as you say. Do they have a history of pulling their sponsorship in this manner? I mean, we're essentially saying to them "Hey! We're paid customers at LJ and being paid means we're not supposed to see your advertising, but your products are being shoved in our faces by surreptitious means and we don't like it!" Um....

I just... I don't think they care about the paid customers, because they're all counting on revenue to come from free and sponsored accounts, and those accounts outnumber paid and permanent by a ridiculous amount. (Not to mention by using adblock, free and sponsored accounts can get around the ad thing.) So I think there's a disconnect there.

With regard to the boycott though:

We're going to stop drinking Pepsi and purchasing Pepsi products. We're going to avoid anything sponsored by Pepsi. We're going to tell our local restaurants and retailers to stop carrying Pepsi.

Isn't that a boycott, or the threat of one?